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🚀 GOOGLE ADS – KEY PERFORMANCE INDICATORS (KPIs)

 🚀 GOOGLE ADS – KEY PERFORMANCE INDICATORS (KPIs)


1️⃣ Impressions

What it means: Number of times your ad is shown.

Formula: Impressions = Total ad displays

2️⃣ Clicks

What it means: Number of times users clicked your ad.

Formula: Clicks = Total ad clicks

3️⃣ Click-Through Rate (CTR)

What it means: Ad relevance and appeal.

Formula: CTR (%) = (Clicks ÷ Impressions) × 100

4️⃣ Cost Per Click (CPC)

What it means: Cost paid per click.

Formula: CPC = Total Cost ÷ Clicks

5️⃣ Quality Score (QS)

What it means: Google’s rating of ad relevance (1–10).

Based on:

  • Expected CTR

  • Ad Relevance

  • Landing Page Experience

(No direct formula – Google algorithm based)

6️⃣ Conversion

What it means: Desired action completed (purchase, lead, signup).

Formula: Conversions = Total completed actions

7️⃣ Conversion Rate

What it means: Effectiveness of clicks converting into actions.

Formula: Conversion Rate (%) = (Conversions ÷ Clicks) × 100

8️⃣ Cost Per Conversion (CPA)

What it means: Cost to get one conversion.

Formula: CPA = Total Cost ÷ Conversions

9️⃣ Return on Ad Spend (ROAS)

What it means: Revenue earned for every ₹1 spent.

Formula: ROAS = Revenue ÷ Ad Spend

🔟 Impression Share

What it means: Percentage of total available impressions your ad received

Formula: Impression Share (%) = (Impressions ÷ Total Eligible Impressions) × 100














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Location: Hyderabad, Telangana, India

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