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📊 Social Media - Key Performance Indicators (KPIs)

 

📊 Social Media Key Performance Indicators (KPIs)





🔍 1. Awareness KPIs (Brand Visibility)

These show how many people see your content.

  • Reach – Number of unique users who saw your post

  • Impressions – Total number of times your post was displayed

  • Follower Growth Rate – Speed at which followers increase

  • Brand Mentions – How often people mention your brand

❤️ 2. Engagement KPIs (Audience Interaction)

These show how people interact with your content.

  • Likes / Reactions – Number of likes or reactions

  • Comments – User responses on posts

  • Shares – How often content is shared

  • Saves – Number of users saving the post

  • Engagement Rate – (Total engagement ÷ Reach) × 100

🌐 3. Traffic KPIs (Website Visits)

These measure how social media drives traffic.

  • Link Clicks – Number of clicks on links

  • Click-Through Rate (CTR) – (Clicks ÷ Impressions) × 100

  • Sessions from Social Media – Website visits via social platforms

🎯 4. Conversion KPIs (Business Results)

These track actual results and ROI.

  • Conversions – Purchases, sign-ups, leads

  • Conversion Rate – (Conversions ÷ Clicks) × 100

  • Cost Per Conversion (CPC / CPA) – Cost to get one conversion

  • Revenue from Social Media – Sales generated

💰 5. Paid Ads KPIs

Used for Facebook, Instagram, LinkedIn & X Ads.

  • Cost Per Click (CPC) – Cost per ad click

  • Cost Per Thousand Impressions (CPM) – Cost per 1,000 views

  • Return on Ad Spend (ROAS) – Revenue ÷ Ad Spend

  • Ad Frequency – Average times an ad is shown to one user

🧑‍🤝‍🧑 6. Customer KPIs

Measure brand trust and loyalty.

  • Response Time – How fast you reply to messages/comments

  • Customer Satisfaction Score (CSAT)

  • Sentiment Analysis – Positive, neutral, or negative feedback

📉 7. Retention KPIs

Check long-term audience connection.

  • Unfollows – People leaving your page

  • Churn Rate – Percentage of lost followers

  • Repeat Engagement – Users interacting repeatedly


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